It's Back! Nigerian Professional Football League Signs Massive 5-Year Broadcast Deal with SuperSport, Promising a New Era for Domestic Football!
In a move that has sent waves of excitement throughout the Nigerian football community, the management of the Nigerian Professional Football League (NPFL) has officially announced the signing of a massive five-year broadcast rights deal with continental sports giant, SuperSport. The multi-billion naira agreement marks the return of the domestic league to the platform, promising high-quality, live coverage of matches to millions of viewers across Nigeria and Africa. This development is being hailed as the most significant commercial breakthrough for the league in nearly a decade.
The landmark deal, set to commence from the start of the 2025/2026 season, will see SuperSport broadcast a minimum of four live NPFL matches every week. The package also includes a weekly highlights show, magazine programs, and the live streaming of games on their digital platforms. This comprehensive coverage is expected to drastically increase the league's visibility, bringing the passion and excitement of clubs like Enyimba FC, Kano Pillars, and Rivers United back into the living rooms of fans who have yearned for consistent access to their local teams.
Speaking at the official signing ceremony in Lagos, the Chairman of the NPFL board, Gbenga Elegbeleye, described the partnership as a "new dawn" for Nigerian football. "This is a game-changer. This partnership with SuperSport not only brings substantial revenue to our clubs but also returns the NPFL to the elite circle of African leagues. It will enhance our brand, attract more sponsors, and, most importantly, reconnect our passionate fans with the football they love. We are thrilled to bring the league back home to SuperSport."
For the clubs, this deal provides a crucial financial lifeline that will aid in player welfare, facility development, and overall administration. For the fans, it signals a return to an era of professionalism and excitement, putting an end to years of fragmented and often inaccessible match coverage. As the new season approaches, the renewed partnership between the NPFL and SuperSport is poised to rejuvenate Nigeria's domestic football scene, fostering growth from the grassroots to the professional level.
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