OpenAI to launch AI-powered browser, setting sights on transforming search and browsing
OpenAI is preparing to unveil a conversational AI-powered web browser that lets users interact with the internet via ChatGPT-style queries, signaling its ambition to challenge Chrome’s dominance. The browser allows users to request tasks such as booking flights, filling forms, or summarizing content directly.
This shift from traditional search to AI-led navigation could upend the digital economy, with publishers concerned about traffic drop-offs and ad revenue compression . Meanwhile, the strain on energy infrastructure is ballooning, prompting data-centre operators to secure power commitments—potentially raising electricity costs by over 20% in high-density regions.
OpenAI’s browser launch comes amid broader AI competition: Anthropic is experimenting with interactive agents, and Google is facing antitrust scrutiny over its AI “Overviews” feature . Early reviews are promising, praising conversational accuracy but flagging occasional errors.
As the browser enters beta soon, users and tech watchers alike will scrutinize its real-world utility. If successful, it may mark a paradigm shift in how users access and interact with online information.
I’m Adedayo Obadina
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