Google suggests tweaks to its search algorithm in a bid to mitigate pending EU antitrust sanctions.
Google has put forward a revised proposal to the European Union aimed at fending off another antitrust fine, according to internal documents reviewed by Reuters . Facing criticism for its dominance in the search engine market, the tech giant is now offering concessions on how its results are ranked and displayed—seeking regulatory leniency.
The proposed changes involve more transparent labeling of Google-owned services in search results and introducing greater choice for users to display third-party comparison-shopping links prominently . This comes in advance of a key EU meeting expected in the next week, which could determine whether Google faces fines of up to billions of euros for non-compliance.
The move echoes Google's earlier settlement with the EU over shopping services but goes further, incorporating learnings from past penalties and reflecting regulatory demands across artificial intelligence oversight and digital market fairness.
Industry analysts observe that while the proposal signals a willingness to cooperate, the EU is expected to scrutinize Google's commitments and impose a legally binding framework if the offer is deemed insufficient. Google, meanwhile, continues its aggressive AI investment, including recent layoffs intended to re-balance staffing and funding priorities.
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