Ayra Starr Makes History as First African Artist with RIAA Latin Diamond Certification

Ayra Starr Makes History as First African Artist with RIAA Latin Diamond Certification

Nigerian music sensation Ayra Starr has achieved a monumental milestone, reportedly becoming the first African artist to earn a Latin Diamond certification from the Recording Industry Association of America (RIAA). This groundbreaking achievement comes for her international collaboration, "Santa," featuring Puerto Rican artist Rauw Alejandro and Jamaican singer Rvssian.

The RIAA Latin Diamond certification signifies an immense level of success in the Latin music market within the United States. For a Latin single, a Diamond certification is awarded when it reaches 600,000 certification units. These units are calculated based on a combination of sales and on-demand audio/video streams, with a formula of 150 on-demand streams equivalent to one download sale. "Santa" reportedly achieved this feat by grossing over 35 million streams.

Key details of this historic achievement:

 

 The Song: "Santa" is a unique blend of Afrobeats and Reggaeton influences, featuring both Spanish and English lyrics. This fusion has been pivotal to its international appeal and success.

 

 Global Impact: Beyond its Diamond status in the U.S. Latin market, "Santa" has also achieved multiple Platinum certifications in Spain and Mexico. It topped the Spanish chart and peaked at number two in Colombia, Ecuador, and Central America, showcasing its widespread global reach.

 

 A Trailblazer: Ayra Starr's achievement places her in an elite category. While fellow Nigerian artist Rema has a Latin Platinum certification for his song "Bubalu," Ayra Starr is notably the first African artist, and specifically the first Nigerian female artist, to reach the Diamond tier in the RIAA Latin program.

 

 Context of Latin Certifications: The RIAA's "Premios de Oro y Platino" Latin Program specifically recognizes albums and singles that feature at least 51% Spanish language lyrics. The thresholds for these certifications differ from the general RIAA certifications.

This accomplishment further solidifies Ayra Starr's position as a global music phenomenon and highlights the growing influence and crossover appeal of African artists in diverse international markets.

 

I'm Aisha shehu

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